12 things that are core not only in surfing but to brotherhood, life, business and Bromada:
I will never turn my back on the ocean: Passion
I will paddle around the impact zone: No short cuts
I will take the drop with commitment: Courage, focus and determination
I will never fight a rip tide: The danger of pride and egotism
I will always paddle back out: Perseverance in the face of challenges
I will watch out for other surfers after a big set: Responsibility
I will know that there will always be another wave: Optimism
I will ride and not paddle into shore: Self-esteem
I will pass on my stoke to a non-surfer: Sharing knowledge and giving back
I will catch a wave every day, even in my mind: Imagination
I will realize that all surfers are joined by one ocean: Empathy
I will honor the sport of kings: Honor and integrity
